8-Week Performance Marketing Mentorship Program

The Ultimate Mentorship Program to become a highly-skilled Performance Marketer.

People we've trained work at

On Demand Content

16+ Hours Total

Live Sessions

16+ in Total

Hands on Projects

15+ Total

Access to the Content

1 year

What will you learn?

Interactive Live Sessions

Real World Assignments

Learn with a lively community

Week 1
What You Will Learn
  • The Fundamental Concepts of Performance Marketing
  • Finding your  target audiences
  • Picking the right channels
  • Stealing from competitors
  • B2B – Performance Marketing
  • B2C – Performance Marketing
  • Metrics to Master in PM
Projects you will be doing
  • Persona Building
  • Defining Goals
  • What’s your business?
  • 6 Competitors Analysis
Week 2
 
What You Will Learn
  • Message Matching
  • Ad Copy – Foundation
  • Writing ads that get people to click
  • Ad Creative – Foundation
  • Designing ads that get people to buy
  • Popular Ad Copy Frameworks
  • Audience Stages
  • Funnel creation & mapping
  • Ad Teardown
  • Audience Research Tools
  • VOC Research
  • Value proposition – Frameworks
  • Ad Copy – Frameworks & Formulas
Projects you will be doing
  • Build your own value proposition
  • Writing Ad copies for your business
  • Designing ads for your business
  • Message Match – Full Funnel Setup
Week 3
 
 
What You Will Learn
  • Understanding Conversion Events
  • Setting up conversion tracking
  • Introduction to Analytics Platforms
  • 6 Google Analytics – Essentials
  • Google Tag Manager – Essentials
  • Segment – Essentials
  • Matamo – Essentials
  • Mixpanel – Essentials
Projects you will be doing
  • Google Analytics configuration
  • Google Tag Manager configuration
  • Segment configuration
Week 4 & 5
 
What You Will Learn
  • Facebook Ads – Foundation
  • Google Ads – Foundation
  • Programmatic, DV 360 & Oracle Bluekai -Foundation
  • Cold Traffic Campaign Strategies
  • Warm Traffic Campaign Strategies
  • Hot Traffic Campaign Strategies
  • Campaign Troubleshooting Strategies
  • Campaign Scaling Strategies
  • Minimum viable experimentation frameworks
Projects you will be doing
  • Setup & Review – Facebook
  • Setup & Review – Google
  • Keyword Intent – B2C
  • Keyword Intent – B2B
  • Running your first experiment
Week 6 & 7
 
What You Will Learn
  • Awareness + Acquisition channels overview
  • Truth about awareness channels
  • Affiliate Marketing – Deep Dive
  • Ad Networks – Deep Dive
  • App Campaigns – Deep Dive
  • Programmatic vs Direct Buying
  • Audience Building Strategies
  • Offer Building & Ad Optimization Strategies
Projects you will be doing
  • B2B – Media Plan
  • B2C – Media Plan
  • App Marketing – Roadmap
  • Programmatic Stack – Research
Week 8
 
What You Will Learn
  • Ad automation – Deep Dive and Hacks
  • Attribution Fundamentals
  • Commonly available attribution models
  • Pros Vs Cons of the most common models
  • B2B & B2C Attribution Models
  • Ad Automation – Tools
  • Budget, Bid, Audience & Creative Automation
Projects you will be doing
  • Build your own custom attribution model
  • Ad Automation – Deep Dive & Hacks

Who is this program for?

Think it’s a match? Apply Now.

How does the mentorship program works

The Mentorship programs offer deep dives into the most in-demand skills over a longer period. They go beyond the classroom with peer engagement and projects to boost outcomes.

Access to On-demand content to watch at your own pace

Get your doubts cleared by experts in Live Q&A sessions

Learn faster with a vibrant Online community

Meet Your Trainer

John Doe

Software Engineer

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John Doe

Software Engineer

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Yes you will be certified with this program

Yes! You will be certified for this program once you submit your assignment.

Official and Verified

Receive an instructor signed certificate with the institution’s name to verify your achievements and increase your job prospects.

Easily Shareable

Add the certificate to your CV or your Resume or post it directly on LInkedin. You can even post it on instagram and twitter.

Enhances Credibility

Use your certificate to enhance your professional credibility and stand out among your peers!

Community-led learning is the future

We at Roll to Call facilitate a dynamic community to build real-world problem-solving skills.

Build relationships beyond networks

Work with motivated peers having fresh out-of-the-box thinking and show you new ways to do things.

Live events to engage in

Participate in live Q&As, debates, hackathons, and other healthy contests to drive home the learning.

Find freelance & job opportunities

Become a part of an ecosystem where members help access opportunities for jobs and freelance projects.

Frequently Asked Questions

You can find the date of the mentorship program at the top of this page.

No. This is a hybrid of on-demand content and live sessions. Every week you will get access to on-demand content. And you can get all your doubts and queries answered in the QnA sessions.

You will have access to the content for 1 year.

You will have access to the on-demand content to watch whenever you want. You will only need to get into the live sessions but even if you can’t make it, we provide all the recordings. So, mostly we expect you to put in 3-4 hours a week to complete the program successfully.

Yes, you will receive a certificate of completion after you complete the entire program and all the projects.