8-Week Performance Marketing Mentorship Program
The Ultimate Mentorship Program to become a highly-skilled Performance Marketer.
People we've trained work at
On Demand Content
16+ Hours Total
Live Sessions
16+ in Total
Hands on Projects
15+ Total
Access to the Content
1 year
What will you learn?
Interactive Live Sessions
Real World Assignments
Learn with a lively community
What You Will Learn
- The Fundamental Concepts of Performance Marketing
- Finding your target audiences
- Picking the right channels
- Stealing from competitors
- B2B – Performance Marketing
- B2C – Performance Marketing
- Metrics to Master in PM
Projects you will be doing
- Persona Building
- Defining Goals
- What’s your business?
- 6 Competitors Analysis
What You Will Learn
- Message Matching
- Ad Copy – Foundation
- Writing ads that get people to click
- Ad Creative – Foundation
- Designing ads that get people to buy
- Popular Ad Copy Frameworks
- Audience Stages
- Funnel creation & mapping
- Ad Teardown
- Audience Research Tools
- VOC Research
- Value proposition – Frameworks
- Ad Copy – Frameworks & Formulas
Projects you will be doing
- Build your own value proposition
- Writing Ad copies for your business
- Designing ads for your business
- Message Match – Full Funnel Setup
What You Will Learn
- Understanding Conversion Events
- Setting up conversion tracking
- Introduction to Analytics Platforms
- 6 Google Analytics – Essentials
- Google Tag Manager – Essentials
- Segment – Essentials
- Matamo – Essentials
- Mixpanel – Essentials
Projects you will be doing
- Google Analytics configuration
- Google Tag Manager configuration
- Segment configuration
- Facebook Ads – Foundation
- Google Ads – Foundation
- Programmatic, DV 360 & Oracle Bluekai -Foundation
- Cold Traffic Campaign Strategies
- Warm Traffic Campaign Strategies
- Hot Traffic Campaign Strategies
- Campaign Troubleshooting Strategies
- Campaign Scaling Strategies
- Minimum viable experimentation frameworks
Projects you will be doing
- Setup & Review – Facebook
- Setup & Review – Google
- Keyword Intent – B2C
- Keyword Intent – B2B
- Running your first experiment
- Awareness + Acquisition channels overview
- Truth about awareness channels
- Affiliate Marketing – Deep Dive
- Ad Networks – Deep Dive
- App Campaigns – Deep Dive
- Programmatic vs Direct Buying
- Audience Building Strategies
- Offer Building & Ad Optimization Strategies
Projects you will be doing
- B2B – Media Plan
- B2C – Media Plan
- App Marketing – Roadmap
- Programmatic Stack – Research
- Ad automation – Deep Dive and Hacks
- Attribution Fundamentals
- Commonly available attribution models
- Pros Vs Cons of the most common models
- B2B & B2C Attribution Models
- Ad Automation – Tools
- Budget, Bid, Audience & Creative Automation
Projects you will be doing
- Build your own custom attribution model
- Ad Automation – Deep Dive & Hacks
Who is this program for?
How does the mentorship program works
The Mentorship programs offer deep dives into the most in-demand skills over a longer period. They go beyond the classroom with peer engagement and projects to boost outcomes.
Access to On-demand content to watch at your own pace
Get your doubts cleared by experts in Live Q&A sessions
Learn faster with a vibrant Online community
Meet Your Trainer
John Doe
Software Engineer
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John Doe
Software Engineer
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Yes you will be certified with this program
Yes! You will be certified for this program once you submit your assignment.
Official and Verified
Receive an instructor signed certificate with the institution’s name to verify your achievements and increase your job prospects.
Easily Shareable
Add the certificate to your CV or your Resume or post it directly on LInkedin. You can even post it on instagram and twitter.
Enhances Credibility
Use your certificate to enhance your professional credibility and stand out among your peers!
Community-led learning is the future
We at Roll to Call facilitate a dynamic community to build real-world problem-solving skills.
Build relationships beyond networks
Work with motivated peers having fresh out-of-the-box thinking and show you new ways to do things.
Live events to engage in
Participate in live Q&As, debates, hackathons, and other healthy contests to drive home the learning.
Find freelance & job opportunities
Become a part of an ecosystem where members help access opportunities for jobs and freelance projects.
Frequently Asked Questions
When does the mentorship program start?
You can find the date of the mentorship program at the top of this page.
Is this a completely live program?
No. This is a hybrid of on-demand content and live sessions. Every week you will get access to on-demand content. And you can get all your doubts and queries answered in the QnA sessions.
Do I have lifetime access to the content?
You will have access to the content for 1 year.
I have a jam-packed schedule and I am not sure if I can make it, what do you suggest?
You will have access to the on-demand content to watch whenever you want. You will only need to get into the live sessions but even if you can’t make it, we provide all the recordings. So, mostly we expect you to put in 3-4 hours a week to complete the program successfully.
Would there be a certificate of completion?
Yes, you will receive a certificate of completion after you complete the entire program and all the projects.